ELFBAR Disposable Electronic Cigarettes Sued for Infringement in the United States and Will Change Its Name

Blue Hole New Consumer Report, news on March 3, according to vaping360 reports, ELFBAR, possibly the world’s largest-selling disposable e-cigarette brand, has been sued for trademark infringement and will change its name in the United States. The ELFBAR name will continue to be used in the UK and other markets around the world.

The brand will become EBDESIGN in the US, but the company may revert to the ELFBAR name if the trademark dispute is ruled in its favor. EBDESIGN branded products will begin arriving at US ports within days.

The model number on EBDESIGN products will remain the same and will be more prominent on the device and packaging. For example, on the most popular ELFBAR devices, the BC5000 model will appear much larger than the EBDESIGN brand. Other disposable brands produced by ELFBAR's parent company will remain unchanged. These include the Lost Mary and Funky Republic brands.

American consumers will soon be very wary of ELFBAR branded products sold in retail stores. As mentioned earlier, legal ELFBAR imports have stopped and dealers have very little stock on hand. As the days go by, it becomes less and less likely that any ELFBARs still on store shelves are genuine.